The "Only Ooyala" campaign was created to emphasize Ooyala's comprehensive story and highlight customer successes across each business line. This site was designed to have a distinctive visual impact, and provide immediate paths to conversion for lead generation.
The following are examples from the development exercise which I led. Directions 1 and 2 were submissions from two of the designers. Direction 3 happened to be mine which led to the final expression of the campaign, but this isn't always the case.