Barclays Global Investors and iShares Photo Library

In collaboration with world-renowned photographer Jim Erickson, an original photo library was created for the Barclays and iShares brands. The collection was created with four major productions over the course of seven years, and three continents. The result was a beautiful and flexible image system that globally branded the company across business lines. This represents a small sample of the total library which eventually yielded over 10,000 images.

First U.S. Shoot - New York City and Atherton, CA
Second U.S. Shoot - San Francisco and New York City
Europe Shoot - Amsterdam, London, Paris
China Shoot - Hong Kong, Shanghai, Beijing
Role: creative direction, photo art direction and production, brand stewardship and management.
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